José Baselga was a remarkable man who has left a profound impact in the field of oncology research and patient care. His many accomplishments and accolades alone would earn an honored place in your mind, yet prior to receiving the call to direct a film honoring his legacy I did not know his name. I immediately began to research and explore every bit of information I could find. It was clear this would be no easy task and one that would bear the loss of his presence much like the field he left behind.
We have all been, it is safe to say, touched by cancer. The brutal disease is unforgiving and bears no prejudice to people of any age, race, or gender. José was driven in his pursuit to defeat cancer and I was driven by the discovery of what fueled his passion. I knew that I wanted to start with his family and that they would provide the thread to our story. They new a side of José that was far from the public eye and I believed they would provide the context for us to begin to peel away the layers of this man.
It was no easy task and there was no shortage of volunteers ready to share stories and insights. His life was not without controversy and as I learned more about the challenges he faced personally and professionally I began to develop a deeper respect and affection for him. As a filmmaker my job is often simply to listen and learn, to observe without judgement in the hopes of crafting a fair and balanced story that touches all the right places. I looked through hundreds of photographs, family videos and youtube recordings and what I noticed from the beginning was the very light, the spark in his eyes. He clearly loved what he was doing. He was on a path and determined to see it through.
I am thankful for the lessons José has taught me throughout this process. I wish I had the opportunity to know him personally.
– Chris Valentino
#MelanomaJustGotPersonal – We are proud to share our latest production, Melanoma Just Got Personal.
It was a pleasure working with Troy Aikman and #Novartis on this campaign and to have the opportunity to work with Troy to tell his personal melanoma story.
Melanoma Just Got Personal is a portal to help patients living with advanced melanoma (unresectable or metastatic melanoma) learn about the personalized nature of their disease so they are better equipped to fight against it. We had the privilege to speak with patients living with melanoma and their supporters as well as healthcare professionals who provided insight into the importance of knowing their diagnosis. It was an eye opening experience to learn about the different types of the disease and how knowing your mutation can lead to better treatment. The team at Novartis is dedicated to spreading this message.
Join pro football legend, Hall of Famer and former melanoma patient, Troy Aikman, the Melanoma Research Foundation, Melanoma International Foundation and Aim at Melanoma, and learn more about advanced melanoma to help raise awareness of this rarely discussed cancer.
Jason Cameron knows a thing or two about landscaping. This Licensed Home Improvement Contractor, Finish Carpenter, Personal Trainer, Writer, Actor, TV Personality and Fitness Model was a joy to work with and brought a lot of laughs to the set. (Thankfully, he left the sledgehammer at home).
Director Chris Valentino wrapped a promo shoot for DIY network and The Cider Company.
Catch Jason on DIY’s Desperate Landscapes and America’s Most Desperate Landscapes.
It goes without saying that the incredible talent at DIY knows how to have fun. We worked with DIY, The Cider Company and super-nice, award-winning host Scott McGillivray on some new promo campaigns. Chris Valentino directed the shoot for the Cider Company and DIY alongside the DIY design team. This shoot was a blast as it reunited many of our old crew people together at one of our favorite NY area locations. The shoot went incredibly well and we accomplished everything we hoped to. It was a memorable day. Our favorite highlight has to be Scott tossing a sledgehammer to Director, Chris Valentino while he wasn’t looking. Thankfully, Chris’ panther-like reflexes were on point. Lastly, we have to mention the shoot was shot by our talented and lovely DP, Mike Falasco. Kudos and thanks to Kim Bratt and team Cider for another fun assignment.
Recently Chris Valentino once again collaborated with The Cider Company to direct promos for one of our favorite shows, HGTV’s Fixer Upper. Having the opportunity to spend an August Summer day in Waco, TX should be on everyone’s to-do list.
Watch Fixer Upper on HGTV!
Recently Chris Valentino collaborated with The Cider Company to direct promos for Lara Spencer’s Flea Market Flip. The HGTV show has found its new home as the flagship program for Great America Country, the Scripps family’s latest network addition.
A great time was had by all on location at the Brimfield Antique Show and The Elephant’s Trunk. Both venues offered a look into the past and some truly amazing textures.
Lara is a pro and proved why she is so great at her job. She is passionate, driven and artistic.
Many thanks to The Cider Company and Kim Bratt for the opportunity.
Bean Creative Labs recently wrapped production on a spot for our friends at JCP. Taking advantage of the warmest day in months here in the NYC area. We headed out to Sheepshead Bay NY to take over (once again) local institution Jordan’s Clam Bar. A little movie magic and the place became our cafe setting for the piece.
Kudos to Team Bean’s Brian Jordan and Gable Schneider for making the day run smooth.