Power tools are always entertaining. We worked with DIY, The Cider Company and super-nice, award-winning host Scott McGillivray on some new promo campaigns. Chris Valentino directed the shoot for the Cider Company and DIY alongside the DIY design team.
This shoot was a blast as it reunited many of our old crew members together at one of our favorite NY area locations. The shoot went incredibly well, and we accomplished everything we hoped to. It was a memorable day. Our favorite highlight has to be Scott tossing a sledgehammer to Director, Chris Valentino, while he wasn’t looking. Thankfully, Chris’ panther-like reflexes were on point. Lastly, we have to mention the shoot was shot by our talented and lovely DP, Mike Falasco. Kudos and thanks to Kim Bratt and team Cider for another fun assignment.