As #Pinktober winds down and the focus all too quickly shifts from the breast cancer conversation, we celebrate the story of Esther Garza. Esther is a 55-year-old mother, grandmother, metastatic breast cancer patient and advocate within the Latina breast cancer community. Esther brings her story to the mbc awareness campaign Story Half Told. We had the honor of working with Esther and her family and friends to shed light on her personal story.
Breast Cancer: A Story Half Told is the initiative by Pfizer in partnership with advocates, patients and healthcare professionals that aims to elevate public understanding of metastatic breast cancer, dispel misperceptions, combat stigma and expand the breast cancer conversation to be more inclusive of metastatic breast cancer. The unbranded campaign focuses on metastatic breast cancer patients in their daily lives at home, at work, at play or at the doctor’s office. The goal was to create socially engaging content rooted in honest storytelling.
Story Half Told was nominated for a 2016 Cannes Lion and 2016 Sabre Award.
We recently wrapped production on a new project that is sure to wet the appetite. The program to be released this fall focuses on diet and nutrition and features some amazing talent. Directed by Chris Valentino with photography by Michael Falasco and Chong Pak, more info to come as we get closer to launch.
Here’s the official Press Release for Get Your Full Course. We had a blast working with Sunny Anderson on this campaign.
Sunny’s recipes and exclusive cooking demonstrations are featured on www.GetYourFullCourse.com. Alongside Sunny, Dr. Lindsey Albenberg, a gastroenterologist from Children’s Hospital of Philadelphia and University of Pennsylvania Perelman School of Medicine, lends her expert advice and answers common questions for those living with IBD. In addition, visitors to Get Your Full Course are invited to submit a recipe for, or a photo of, a favorite meal as part of a sweepstakes. All entries will be eligible to receive one of several prizes, including a grand prize to meet Sunny at a local CCFA event.
Researchers are working diligently to improve their knowledge of the relationship between diet, nutrition and IBD. They are specifically focused on examining the effect of bacteria in the gut for patients with IBD. Until these studies are complete, Dr. Albenberg encourages patients to have an open, honest conversation with their doctors to identify foods that could trigger flares and identify a diet and treatment plan to best manage their disease.
“IBD is a condition that varies greatly from patient to patient, but the goals of treatment remain consistent – to achieve remission, and once that is accomplished, to maintain remission,” said Dr. Albenberg. “When IBD is under control, a patient’s diet can be less restricted, so it’s important for patients to work closely with their healthcare team to accomplish symptom control and disease remission. Then, patients can slowly reintroduce foods into their diet to ensure a diet rich in vitamins and nutrients.”
“CCFA is proud to partner with Janssen Biotech, Inc. on Get Your Full Course to help educate the IBD community on the importance of working closely with your doctor to not only get your symptoms under control with appropriate therapy, but also learn how to make nutritious food choices and maintain a well-balanced, nutrient-rich diet,” said Laura Wingate, Vice President, Patient & Professional Services for CCFA. “We hope this initiative helps the IBD community learn that while diet does not cause or cure IBD, it can influence symptoms. By working with a healthcare professional, you can determine the individual diet and treatment approach that is right for you.”
Visit www.GetYourFullCourse.com for more information about the campaign.
Everyday is a fresh start. With so many oportunities we have to make the most of it.
This little thought really strikes a chord with me. The landscape is constantly changing and like most people I have had to change with it. Work has been a roller coaster of intense deadlines, fierce creative and long nights. While rewarding in its own way, it does take its toll on me. I am wondering when I will have the chance to wind my mind down to catch a good deep sleep. Until then I am going to keep pushing, keep creating and keep finding new ways of doing.
Life. Make the most of it everyday in every way.
-Chris Valentino @Valentino328
A little clean up goes a long way. What 12 hours, determination and the need to recover from Sandy will do for your brain.