© 2023, Crafted by Bean Labs. Made with in New York.
Esther is a 55-year-old mother, grandmother, metastatic breast cancer patient and advocate within the Latina breast cancer community.
Esther brings her story to the mbc awareness campaign Story Half Told. We had the honor of working with Esther and her family and friends to shed light on her personal story.
Breast Cancer: A Story Half Told is the initiative by Pfizer in partnership with advocates, patients and healthcare professionals that aims to elevate public understanding of metastatic breast cancer, dispel misperceptions, combat stigma and expand the breast cancer conversation to be more inclusive of metastatic breast cancer. The unbranded campaign focuses on metastatic breast cancer patients in their daily lives at home, at work, at play or at the doctor’s office. The goal was to create socially engaging content rooted in honest storytelling.
Story Half Told was nominated for a 2016 Cannes Lion and 2016 Sabre Award.
I have to say how blown away I am with Chris Valentino's talent. He picked out essential nuggets from hours and hours of footage and pieced them together in such a beautiful way! With just a few conversations, he got to know me and understood what I felt was important to convey....and then he did it! He is wonderfully talented and skillful artist in so many ways. I think he's taken this project to a new level and Pfizer is so fortunate to have him on board.Esther Garza