When McDonald’s needed an engaging way to entice people to drink more Coca-Cola they found a novel way through augmented reality (AR) with a whimsical campaign to promote the fast food giant’s latest promotional offer.
The campaign takes designs created by ad agency Moroch for McDonald’s print campaign and transforms them into a playful, shareable digital experience aimed at customers aged 18 to 34, a notoriously fickle demo that’s spending more time online than with traditional media outlets.
The campaign allowed patrons that bought a $1 soft drink to scan a bar code on their cup using a mobile device. The AR experience unlocked an eye-catching, rich-media animation that they could then photograph and upload to social networks, such as Facebook.
