For the 2013 Rochester International Jazz Fest we teamed up once again with Roberts Communications to tap into the emotional side of Jazz with Augmented Reality.
Visitors were able to scan the 2013 edition posters and tap into the emotion of jazz. Scanning the six posters with the JazzFinder app users were able to unlock and reveal an augmented reality view filled with additional features such as timetables, demos, facts and the latest Instagram and Twitter photo feeds from the festival. Attendees could also stop by the Xerox House of Grooves and the free listening station to sample playlists made up of festival artists.
This year, Xerox is helping festivalgoers focus on the way music moves each and every one of us, exploring the ways certain songs and artists can affect our moods and make us feel. How, you ask? As with most everything these days—there’s an app for that. JazzFinder, the custom-built smartphone app developed for last year’s festival, has been retooled and revamped to fit this year’s theme. When used to view the Be Moved artwork located throughout the festival grounds, it uses augmented reality to bring the print to life and unlock a wealth of added experience. Users gain access to the full lineup of shows, song samples from festival artists broken up by the emotion they inspire and a live photo gallery populated by fellow music lovers. The app can even help them win Club Passes to the 2014 festival. All it takes is collecting six digital badges (unlocked when each of the six Be Moved posters are scanned) and visiting the Xerox House of Grooves to enter a drawing.
