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We’re all Jazz Hands for Xerox

Tapping Into the Emotional Side of Music

For the 2013 Rochester International Jazz Fest we teamed up once again with Roberts Communications to tap into the emotional side of Jazz with Augmented Reality.


Visitors were able to scan the 2013 edition posters and tap into the emotion of jazz. Scanning the six posters with the JazzFinder app users were able to unlock and reveal an augmented reality view filled with additional features such as timetables, demos, facts and the latest Instagram and Twitter photo feeds from the festival. Attendees could also stop by the Xerox House of Grooves and the free listening station to sample playlists made up of festival artists.