Augmented Reality as a technology is still in its infancy, yet it has been “around” for quite a few years. When it made the leap to smart phones from desktops it created a unique opportunity to engage people on the go. Thankfully the proliferation of smart phones has made more people aware of the technology and we are seeing them use it for entertainment, education and all around added value. (more…)
I had the opportunity to talk with the team at Microsoft about Tag and how we utilize the tech in various campaigns. Visit the Microsoft Tag Blog site for the full story.