Category: Technology

Our AR capabilities and overview deck.

Augmented Reality as a technology is still in its infancy, yet it has been “around” for quite a few years.  When it made the leap to smart phones from desktops it created a unique opportunity to engage people on the go.  Thankfully the proliferation of smart phones has made more people aware of the technology and we are seeing them use it for entertainment, education and all around added value.  (more…)

For the 2013 Rochester International Jazz Fest we teamed up once again with Roberts Communications to tap into the emotional side of Jazz with Augmented Reality.
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Valentino

I had the opportunity to talk with the team at Microsoft about Tag and how we utilize the tech in various campaigns. Visit the Microsoft Tag Blog site for the full story.

-Chris Valentino

http://tag.microsoft.com/Libraries/Blog/Blog-InterviewMotiveNYC-101911.sflb.ashx

The law of connections both loved and lost.

Metcalfes-law

Metcalfe’s Law: the value of a telecommunications network is proportional to the square of the number of users of the system (n2). Robert Metcalfe, who coinvented Ethernet along with David Boggs and cofounded 3Com, first formulated his law to explain the network effects of things like joining computers or fax machines together, but it’s just as useful for explaining social networks and the Web.


Goldman, Jay (2008). Facebook Cookbook (pp. 3-4). O’Reilly Media. Kindle Edition.