Portfolio Masonry Boxed

Story Half Told: Esther Garza

Esther is a 55-year-old mother, grandmother, metastatic breast cancer patient and advocate within the Latina breast cancer community.  Esther brings her story to the mbc awareness campaign Story Half Told.  We had the honor of working with Esther and her family and friends to shed light on her personal story.

Breast Cancer: A Story Half Told is the initiative by Pfizer in partnership with advocates, patients and healthcare professionals that aims to elevate public understanding of metastatic breast cancer, dispel misperceptions, combat stigma and expand the breast cancer conversation to be more inclusive of metastatic breast cancer.  The unbranded campaign focuses on metastatic breast cancer patients in their daily lives at home, at work, at play or at the doctor’s office.  The goal was to create socially engaging content rooted in honest storytelling.

Story Half Told was nominated for a 2016 Cannes Lion and 2016 Sabre Award.

Life Sciences PA

Life Sciences Pennsylvania (LSPA), formerly Pennsylvania Bio, has reinvented itself to better reflect its diverse and growing members. We worked with Tonic Life Communications on the creation of this rebrand launch video to celebrate the organizations history and promise.

LSPA delivers two valuable services – public policy clout and strategic connections that can advance you and your organization. Our public policy work in both Harrisburg and Washington ensures that all of our members are heard by those who make legislative decisions.

Life Sciences Pennsylvania provides members with unparalleled networking opportunities to facilitate strategic connections. Our array of both large and small events throughout the year and the strategic group buying program, ensure that our members stay connected 365-24-7.

Novartis About Advanced Melanoma Global Campaign

Working with Novartis Oncology and Cohn & Wolfe, we created a series of animations explaining Advanced Melanoma.

Melanoma is a type of skin cancer most commonly caused by damage to the DNA in a certain type of skin cells called melanocytes, often due to exposure to ultraviolet light. This damage can cause skin cells to form cancerous tumors, but if caught early it is almost always curable. However, if left untreated, melanoma can spread, or metastasize, to other parts of the body. This animation video provides additional details about advanced melanoma.

© 2016 Novartis AG

DIY’s America’s Most Desperate Landscapes

DIY network’s Jason Cameron know how to get down and dirty to create a beautiful landscape.

Chris Valentino directed a series of promos for DIY and The Cider Company.

Cycle 4 UC – Cory Greenberg

Cycle 4 UC, is a branded awareness campaign created to provide resources for people living with inflammatory bowel diseases (IBD).  Produced in collaboration with Tonic Life Communications for Janssen Biotech, Inc.

Cycle 4 UC features professional cyclist and UC patient Cory Greenberg, who shares his drive to live with UC.

“I think the most important thing, and the most significant advice that I can give to any individual living with ulcerative colitis is to become informed. You can’t really decide what treatment plan is best for you, until you know what exactly is happening within you.

Talk to people, don’t be afraid to open up. It’s a very real situation and in order to have a real end result and to feel that you can get back to what you love to do you need to be able to share and to really open up and express what’s going on within your mind and your body.”

 

The program was Produced and Directed by Chris Valentino

InnerState

Every journey begins with hope.

Innerstate follows the journeys of three very different adults on similar paths. The subjects are Jason, diagnosed with psoriasis, Janie, diagnosed with rheumatoid arthritis, and Ray, diagnosed with Crohn’s disease, all diseases of the immune system, which may be characterized by immune deregulationchronic inflammation and tissue damage. In total, they affect millions of people worldwide, while also having a profound impact on their families, friends and loved ones.

The film opens with a long shot of a suburban highway, giving the viewer the distinct feeling of taking a road trip or journey. Through the film’s progression, first-hand accounts are intertwined to show how Jason, Janie and Ray, people with different illnesses and from different backgrounds, share an important bond with each other. Each has a unique story to tell, but their “inner states” are similar in that they found the strength to keep striving for their dreams by staying focused on overcoming their conditions.

The film was produced and directed by Chris Valentino