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Clutch Names Bean Labs as a Top Creative & Design Agency in New York

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Clutch Names Bean Labs as a Top Creative & Design Agency in New York

In this day and age, storytelling is something that most agencies neglect when it comes to creating designs and campaigns for digital marketing. Not with Bean Labs! We believe in the power of storytelling. Whether long form, short form, or bite sized social videos, our focus is to help our clients convey their stories and message effectively to their target audience.

Our company focuses on creating a storytelling ecosystem through various mediums such as live-action video, digital video, motion graphics, web, and app production. We don’t just make content to fulfill requirements and beat the deadlines. We make content that matters.

A good testament to our unwavering commitment is this award that we recently received from Clutch. We are named as a top creative and design agency in New York! Yes, you heard that correctly, their 2020 research says that we are among the top agencies in our state and we couldn’t be any prouder.

“We are excited to be named a Clutch Leader. We work hard to continually help our clients. We call them partners and we create content that matters. We are very thankful. All of this wouldn’t be possible without all of you!”  ~ Chris Valentino

We also would like to extend our gratitude to Clutch for this amazing award. Their valuable research and information are highly appreciated in the B2B industry. Their platform continues to help connect businesses to the right creatives.   

Take a look at some reviews from our profile on Clutch’s website:

“They take care of issues immediately, allows follow up, and deliver high-quality work. Chris is an example of how social media can help the nonprofit world. Their company has been generous and dedicated to us since we started working with them.”

  • Patricia Warner, Executive Director of Preston Center of Compassion

Come visit us or give us a quick call so we can start working on telling your story the right way! 

Branding. It has always been about ownership.

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Do you own your brand?

When it comes to your business — your brand comes first. But a brand, let’s be clear, is about more than just a logo. A brand is a way of doing, a way of connecting your story to your audience. Whether you are a small local shop or a fortune 100 business your brand matters.

I won’t go too deep into the history of branding nor will I post pictures of cattle and cowboys. I will quote an old colleague, Steve Poppe, whose signature phrase is “Is-Does.” Steve always looked at branding from the point of view “to understand what a brand is you have to understand what a brand does.” The “is-does.” Steve breaks down the idea of branding into this simple idiom. As a brand consultant he spends his waking hours breaking down and developing brand strategy. What I love about the simplicity of the “Is-Does” is that it is a simple two-step equation. Define what your business IS in a word or two, then define what your business DOES. Once you do this, you are on your way to developing winning brand strategies that will ultimately grow your business.

Branding Perspective by Chris Valentino

The “Is-Does” of Branding — a POV

Now if you dive deeper into Steve’s approach there is an aspect that is counter in many ways to mine. Steve focuses on the selling of a product as opposed to the selling of a story. These are two thoughts with one goal.

Let’s take the iPhone — what is Apple selling? It is a phone, yes, but it is a lifestyle more than that. The story behind the iPhone brand is one that showcases the best you. The person who is always in touch, the person who creates, who dances, who lives on the cutting edge, all the while holding a small device, that sometimes makes phone calls, in the palm of your hand. What Apple continues to do successfully is tell a consistent story across all of its brands. That story is about the consumer which in effect is about the brand. It’s like a pinwheel effect that once it starts spinning it works beautifully.

So let’s get back to ownership. In recent months we have seen many major brands reinvent themselves (goodbye, Aunt Jemima and hello, Princess and the Frog.) A sign of the times that was past due. As these brands look to overhaul their message and mission they will need to be consistent in their story. For Quaker Oats, that means looking across their entire branding portfolio. For Disney, the same, and they have a lot of ground to cover. In every aspect they will need to take ownership.

Taking ownership of your brand is important, and not just for the business owner or the marketer you may hire on occasion to help boost sales. Ownership needs to permeate through every aspect of your company down to every person who represents you. At every level, they should equally know and believe in your brand, in your story. By taking ownership, and understanding your “Is-Does” (read Branding) you can more effectively communicate your goals, your offerings, and your uniqueness.

Take ownership of your image, your tagline, your social, and be consistent.

An Afterword

When it comes to working with a Branding company there are a lot of talented and experienced professionals. Do your homework. If you haven’t made the decision to hire us, that is okay. It is sad, but okay. A great place to start a search is one of the many directories dedicated to Branding and Design. DesignRush featured us and is a great place to start.

Don’t be a Covid-iot – be set safe

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Fall is here. You can feel it in the air, at least on the East Coast where hurricanes and fires have not wrecked havoc of late. With everything going on and production easing back into a daily grind we have to remember to stay safe and smart, or we will be right back where we were a few short months ago.

Remember Danny Boyle’s 2002 film, 28 days later, well NY feels a lot like that lately. It seems it was only a few days ago that the world was shut down, toilet paper was in short supply, and the idea of hugging a relative was considered punishable by law. Thankfully, NYers and others across the country worked together to stay apart. Thought and care was put into numerous plans to get things, and people, working again.

Fortunately for us in the production world we have a number of organizations with dedicated people who have crafted guidelines to getting back safely.

The AICP published their COVID-19 WORKPLACE GUIDELINES AND CONSIDERATIONS outline. Version 6 — Last Updated 9/07/20 is available as a PDF on their site. You can read more here.

On the other side of the fence, the Directors Guild of America (DGA), International Alliance of Theatrical Stage Employees (IATSE), International Brotherhood of Teamsters (IBT) and the Basic Crafts, and Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) released their multi-union report on Covid-19 safety in “The Safe Way Forward.”

At Bean Labs, our team is ready and willing to get back to work safely. Let us know if we can give you a hand with anything.

 

Taking Pride in our 5-Star Clutch Profile!

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Taking Pride in our 5-Star Reviews of Bean Labs!

Video production is the future of marketing. Videos capture audience attention with ease while relaying important information.  However, they can be hard to create without the necessary business insight in the production world, alongside proven experience working with the creative video making processes.

That’s where Bean Labs strives. With us by their side, our clients only need to have their project purpose and vision; we take care of the rest. We provide support from the beginning ideation stages to the final distribution. For us, we place our clients as our priority and bring their visions into reality with complete integrity and attention.

It makes us extremely happy to see that our clients have enjoyed their experience working with us, as we maintain our 5-star average profile rating on Clutch. Clutch is a DC-based B2B platform that connects companies to solutions providers on the basis of ratings and reviews from former clients. 

Our first review on the site comes from KZSW Advertising, a full-service ad agency. They requested our support in marketing materials, specifically TV commercials for the greater New York market. We worked alongside them from the very first step to successfully putting together multiple commercials over the course of several years. Throughout the process, it remains important to us that not only are satisfied results met, but that the client is able to collaborate with us at every point.

“The commercials we worked together on have been so successful over the last few years that the number of projects and the media budgets we have to deploy them have grown steadily, year after year.” -President and Creative Director, KZSW Advertising 

5 star Review of Bean Labs Video Production

One of our more recent reviews on Clutch is from The Canine Review, an online publication focused specifically on dogs within the pet industry. We helped them with a project that required branding ideation, positioning, and website design and build. We understand that marketing goes beyond just video projects, and strive to help our clients with whatever they may require assistance with in order to reach their desired target market. The process involved two separate mini-projects, between the ideation and branding, and then the overall discussion regarding the design and functions for the website. At the end, both these projects came together to fit the overall brand of The Canine Review.

They were honest and ethical. The great thing about them is that they’re terrific about spontaneously starting a project when I give them a call. They’re great at putting together a reasonable plan. I highly recommend them for startups and publishers. They’re very reliable.” -Editor and Publisher, The Canine Review

5 Star Review of Bean Labs Branding and Web design

 

Clutch also maintains a sister site, The Manifest. The Manifest is a supplemental tool to highlight top companies across various industries and regions so that partner-seekers can narrow their searches for the perfect match regarding an upcoming project.

If you are interested in working with us or learning more about our work, please do not hesitate to reach out and let us know!