We love to tell stories, especially personal stories that uncover a person’s journey which can, in turn, help others in a similar situation. Earlier this year we had the opportunity to get to know Julie and her family as she shared her personal struggles and triumphs living with PAH.
Pulmonary arterial hypertension (PAH) is a rare, progressive disorder characterized by high blood pressure (hypertension) in the arteries of the lungs (pulmonary artery) for no apparent reason. The pulmonary arteries are the blood vessels that carry blood from the right side of the heart through the lungs.
Julie was a pleasure to work with and her family and we thank her for allowing us into her home and life if for only a short time.
As #Pinktober winds down and the focus all too quickly shifts from the breast cancer conversation, we celebrate the story of Esther Garza. Esther is a 55-year-old mother, grandmother, metastatic breast cancer patient and advocate within the Latina breast cancer community. Esther brings her story to the mbc awareness campaign Story Half Told. We had the honor of working with Esther and her family and friends to shed light on her personal story.
Breast Cancer: A Story Half Told is the initiative by Pfizer in partnership with advocates, patients and healthcare professionals that aims to elevate public understanding of metastatic breast cancer, dispel misperceptions, combat stigma and expand the breast cancer conversation to be more inclusive of metastatic breast cancer. The unbranded campaign focuses on metastatic breast cancer patients in their daily lives at home, at work, at play or at the doctor’s office. The goal was to create socially engaging content rooted in honest storytelling.
Story Half Told was nominated for a 2016 Cannes Lion and 2016 Sabre Award.