Hosted by award-winning journalist and anchor of Inside Edition, Deborah Norville, New Way RA focuses on practical tips and advice for daily living with RA. The show’s aim was to continue raising awareness about RA, a chronic, inflammatory and potentially disabling condition that affects more than 1 million Americans, predominantly women. New Way RA was sponsored by Centocor Ortho Biotech Inc a division of Johnson & Johnson Pharmaceuticals.
“New Way RA is a unique resource for people living with RA because it can be challenging and, at times, even frustrating to figure out how to maintain your daily routine and continue enjoying life while managing a chronic condition,” says Norville, whose mother was diagnosed with RA when Norville was just 10 years old. “Through personal insights and life experiences shared by individuals actually dealing with the condition, New Way RA offers support and tools that can empower viewers to explore new ways to approach living with RA.”
We worked alongside Tonic Life to develop the program. We produced the web series providing production, editorial, graphics, music and DVD services.
We had the opportunity to work with New York’s Winthrop University Hospital on Long Island. We worked with the cutting edge hospital to tell their story while representing the doctors and patients of this Long Island institution.
The campaign featured numerous radio, tv and print ads highlighting the hospital’s incredible record and the emotional impact it has had on the lives of its patients.