Hosted by award-winning journalist and anchor of Inside Edition, Deborah Norville, New Way RA focuses on practical tips and advice for daily living with RA. The show’s aim was to continue raising awareness about RA, a chronic, inflammatory and potentially disabling condition that affects more than 1 million Americans, predominantly women. New Way RA was sponsored by Centocor Ortho Biotech Inc a division of Johnson & Johnson Pharmaceuticals.
“New Way RA is a unique resource for people living with RA because it can be challenging and, at times, even frustrating to figure out how to maintain your daily routine and continue enjoying life while managing a chronic condition,” says Norville, whose mother was diagnosed with RA when Norville was just 10 years old. “Through personal insights and life experiences shared by individuals actually dealing with the condition, New Way RA offers support and tools that can empower viewers to explore new ways to approach living with RA.”
We worked alongside Tonic Life to develop the program. We produced the web series providing production, editorial, graphics, music and DVD services.
Tervis, keeps hot drinks hot and cold drinks cold. We had the pleasure of working with Tervis on the in-store branding for their flagship stores and retailers Bed Bath and Beyond and BuyBuyBaby.
We developed the brand campaign around their identity and offered up a fresh new voice and original music to make the campaign truly their own.
The film Brooklyn Lobster is a home grown story which follows the lives of the Giorgio family. Based on director Kevin Jordan’s family hailing from Sheepshead Bay Brooklyn the film garnered accolades and awards at numerous festivals including the Toronto International Film Festival. The late Roger Ebert called “Brooklyn Lobster” a sweet and touching film, worth a visit.
We had the opportunity to work with New York’s Winthrop University Hospital on Long Island. We worked with the cutting edge hospital to tell their story while representing the doctors and patients of this Long Island institution.
The campaign featured numerous radio, tv and print ads highlighting the hospital’s incredible record and the emotional impact it has had on the lives of its patients.
The Untouchables Cartoon website was a fully immersive experience which combined social media clues, prize incentives and original music to bring fans into the urban bands world. Developed as a promotional engagement driver alongside video elements for Facebook, the Flash site evoked a mood and style in line with the brand’s culture and audience.