Get Your Full Course, is an educational campaign designed to provide resources for people living with inflammatory bowel diseases (IBD) on the paired role of nutrition and appropriate therapy in managing IBD. Produced in collaboration with Tonic Life Communications for Janssen Biotech, Inc. and the Crohn’s & Colitis Foundation of America (CCFA).
Get Your Full Course features television host and Food Network celebrity cook Sunny Anderson, who is speaking publicly for the first time about her journey with UC.
“Having lived with UC for more than 20 years, I recognize the importance of talking more openly about the disease and educating people with IBD that we don’t have to shy away from food because of our disease,” said Sunny. “Food is a big part of my life. I am excited about Get Your Full Course and its focus on helping the IBD community learn about foods we can enjoy that are also rich in the nutrients we sometimes lack due to the way the disease affects the intestines.”
Produced and Directed by Chris Valentino
Breast Cancer: A Story Half Told is an initiative by Pfizer in partnership with advocates, patients and healthcare professionals that aims to elevate public understanding of metastatic breast cancer, dispel misperceptions, combat stigma and expand the breast cancer conversation to be more inclusive of metastatic breast cancer. The unbranded campaign focuses on metastatic breast cancer patients in their daily lives at home, at work, at play or at the doctor’s office. The goal was to create socially engaging content rooted in honest storytelling.
In this video, Beth Fairchild, shares where she draws strength as a mother, wife and woman living with metastatic breast cancer. This video and others others provide deep insight into the lives, worries, hopes and dreams of metastatic breast cancer patients.
For a look behind the scenes with Beth Fairchild, view our gallery.
Novartis’ Melanoma Just Got Personal is an online community to help people impacted by advanced melanoma learn more about the personalized nature of their disease.
Join pro football legend, Hall of Famer and former melanoma patient, Troy Aikman, the Melanoma Research Foundation, Melanoma International Foundation and Aim at Melanoma, and learn more about advanced melanoma to help raise awareness of this rarely discussed cancer.
Visit MelanomaJustGotPersonal.com to get involved and learn more. #MelanomaJustGotPersonal
© Novartis 2016 January 2016 G-MTA-1130937
Novartis Pharma AG CH-4002 Basel Switzerland
Novartis Pharmaceuticals Corporation East Hanover, New Jersey 07936-1080
Esther is a 55-year-old mother, grandmother, metastatic breast cancer patient and advocate within the Latina breast cancer community. Esther brings her story to the mbc awareness campaign Story Half Told. We had the honor of working with Esther and her family and friends to shed light on her personal story.
Breast Cancer: A Story Half Told is the initiative by Pfizer in partnership with advocates, patients and healthcare professionals that aims to elevate public understanding of metastatic breast cancer, dispel misperceptions, combat stigma and expand the breast cancer conversation to be more inclusive of metastatic breast cancer. The unbranded campaign focuses on metastatic breast cancer patients in their daily lives at home, at work, at play or at the doctor’s office. The goal was to create socially engaging content rooted in honest storytelling.
Story Half Told was nominated for a 2016 Cannes Lion and 2016 Sabre Award.
Life Sciences Pennsylvania (LSPA), formerly Pennsylvania Bio, has reinvented itself to better reflect its diverse and growing members. We worked with Tonic Life Communications on the creation of this rebrand launch video to celebrate the organizations history and promise.
LSPA delivers two valuable services – public policy clout and strategic connections that can advance you and your organization. Our public policy work in both Harrisburg and Washington ensures that all of our members are heard by those who make legislative decisions.
Life Sciences Pennsylvania provides members with unparalleled networking opportunities to facilitate strategic connections. Our array of both large and small events throughout the year and the strategic group buying program, ensure that our members stay connected 365-24-7.
Working with Novartis Oncology and Cohn & Wolfe, we created a series of animations explaining Advanced Melanoma.
Melanoma is a type of skin cancer most commonly caused by damage to the DNA in a certain type of skin cells called melanocytes, often due to exposure to ultraviolet light. This damage can cause skin cells to form cancerous tumors, but if caught early it is almost always curable. However, if left untreated, melanoma can spread, or metastasize, to other parts of the body. This animation video provides additional details about advanced melanoma.
© 2016 Novartis AG
Cycle 4 UC, is a branded awareness campaign created to provide resources for people living with inflammatory bowel diseases (IBD). Produced in collaboration with Tonic Life Communications for Janssen Biotech, Inc.
Cycle 4 UC features professional cyclist and UC patient Cory Greenberg, who shares his drive to live with UC.
“I think the most important thing, and the most significant advice that I can give to any individual living with ulcerative colitis is to become informed. You can’t really decide what treatment plan is best for you, until you know what exactly is happening within you.
Talk to people, don’t be afraid to open up. It’s a very real situation and in order to have a real end result and to feel that you can get back to what you love to do you need to be able to share and to really open up and express what’s going on within your mind and your body.”
The program was Produced and Directed by Chris Valentino