Once again we had the opportunity to collaborate with MKZ Advertising on a new series of commercials for Perlmutter Cancer Center Advertising.
Meet Karen, a Metastatic Breast Cancer patient, who found Perlmutter Cancer Center and, through their clinical trial, hope.
We worked with Pfizer and their creative partners to produce a series of internal and external videos focused on #TalkingUC to make #IBDVisible. In this video, UC advocate Brooke shares her advice for the newly diagnosed. Brooke is only one of the many advocates and healthcare professionals profiled in the campaign. Follow @pfizerinc on IGTV for more stories and check out on.pfizer.com/2OTDuJZ for resources.
The UC Narrative is a global initiative created by Pfizer to engage the UC community to help identify how people living with ulcerative colitis are impacted by the disease. The U.S. survey findings represent a subset of the UC Narrative global survey, which was developed with input from the Global UC Narrative Advisory Panel.
The Global UC Narrative Advisory Panel, 1 comprised of people living with UC, as well as leading gastroenterologists, IBD nurses, a psychologist, and patient organizations, including the Crohn’s & Colitis Foundation in the U.S., from 10 countries will work together to turn the insights gleaned from the survey into actions that can help identify real-world needs and concerns about living with UC.
For the U.S. survey, a total of 301 U.S. UC adult patients were surveyed online or by telephone between August and October 2017. Patients self-reported that they had been diagnosed with UC and had their diagnosis confirmed by an endoscopic procedure, did not have a colectomy, had visited a GI office in the past 12 months and had taken prescription medication for their UC; patients who reported taking only 5-ASA (5-aminosalicylic acid) medications were excluded. A total of 149 U.S. gastroenterologists were surveyed online between August and November 2017. To qualify for participation, physicians must have seen at least 10 UC patients per month, with at least 10 percent of those patients currently taking a biologic treatment for UC. Patients and physicians who qualified for and successfully completed the survey were compensated for their participation.
1Where permitted, members of the Global UC Narrative Advisory Panel were paid honoraria for their participation.
To learn more: https://www.pfizer.com/news/press-kits/uc-narrative
Get Your Full Course, is an educational campaign designed to provide resources for people living with inflammatory bowel diseases (IBD) on the paired role of nutrition and appropriate therapy in managing IBD. Produced in collaboration with Tonic Life Communications for Janssen Biotech, Inc. and the Crohn’s & Colitis Foundation of America (CCFA).
Get Your Full Course features television host and Food Network celebrity cook Sunny Anderson, who is speaking publicly for the first time about her journey with UC.
“Having lived with UC for more than 20 years, I recognize the importance of talking more openly about the disease and educating people with IBD that we don’t have to shy away from food because of our disease,” said Sunny. “Food is a big part of my life. I am excited about Get Your Full Course and its focus on helping the IBD community learn about foods we can enjoy that are also rich in the nutrients we sometimes lack due to the way the disease affects the intestines.”
Produced and Directed by Chris Valentino
Breast Cancer: A Story Half Told is an initiative by Pfizer in partnership with advocates, patients and healthcare professionals that aims to elevate public understanding of metastatic breast cancer, dispel misperceptions, combat stigma and expand the breast cancer conversation to be more inclusive of metastatic breast cancer. The unbranded campaign focuses on metastatic breast cancer patients in their daily lives at home, at work, at play or at the doctor’s office. The goal was to create socially engaging content rooted in honest storytelling.
In this video, Beth Fairchild, shares where she draws strength as a mother, wife and woman living with metastatic breast cancer. This video and others others provide deep insight into the lives, worries, hopes and dreams of metastatic breast cancer patients.
For a look behind the scenes with Beth Fairchild, view our gallery.