Xerox has taken their world-renowned Rochester Jazz Festival to a new level of interactivity for their 185,000 festival attendees with an augmented reality (AR) mobile application.
In collaboration with Xerox’s agency, Robberts Communications.The AR experience centered on a series of jazz genre posters placed throughout the event during the ten day festival. Scanning any poster with the iPhone or Android “JazzFinder” app, allowed festival attendees access to historical genre information, sample music from the 110 festival artists and keep track of set times. The app also allowed for a social element as fans could take photos with an artist’s augmented reality avatar that could be easily shared with friends on Facebook and Twitter.
McDonald’s and Coca-Cola have plunged into the world of augmented reality (AR) with a whimsical joint campaign to promote the fast food giant’s latest promotional offer.
The campaign takes designs created by ad agency Moroch for McDonald’s print campaign and transforms them into a playful, shareable digital experience aimed at customers age 18 to 34, a notoriously fickle demo that’s spending more time online than with traditional media outlets.
Over the next few months, patrons that buy a $1 soft drink can scan a bar code on their cup using a mobile device to unlock an eye-catching, rich-media animation that they can then photograph and upload to social networks, such as Facebook.