© 2025, Crafted by Bean Labs. Made with in New York.
This video campaign by Johnson & Johnson sheds light on the personal experiences of women affected by fetal and neonatal alloimmune thrombocytopenia (FNAIT), a rare but potentially serious alloimmune disorder of pregnancy. By featuring real patient stories, the campaign aims to raise awareness and provide insight into the challenges faced by those impacted by FNAIT. The campaign underscores the importance of early detection, proper management, and ongoing research into this rare but significant condition affecting maternal and fetal health.