Breast Cancer: A Story Half Told is an initiative by Pfizer in partnership with advocates, patients and healthcare professionals that aims to elevate public understanding of metastatic breast cancer, dispel misperceptions, combat stigma and expand the breast cancer conversation to be more inclusive of metastatic breast cancer. The unbranded campaign focuses on metastatic breast cancer patients in their daily lives at home, at work, at play or at the doctor’s office. The goal was to create socially engaging content rooted in honest storytelling.
In this video, Beth Fairchild, shares where she draws strength as a mother, wife and woman living with metastatic breast cancer. This video and others others provide deep insight into the lives, worries, hopes and dreams of metastatic breast cancer patients.
For a look behind the scenes with Beth Fairchild, view our gallery.