#MelanomaJustGotPersonal – We are proud to share our latest production, Melanoma Just Got Personal.
It was a pleasure working with Troy Aikman and #Novartis on this campaign and to have the opportunity to work with Troy to tell his personal melanoma story.
Melanoma Just Got Personal is a portal to help patients living with advanced melanoma (unresectable or metastatic melanoma) learn about the personalized nature of their disease so they are better equipped to fight against it. We had the privilege to speak with patients living with melanoma and their supporters as well as healthcare professionals who provided insight into the importance of knowing their diagnosis. It was an eye opening experience to learn about the different types of the disease and how knowing your mutation can lead to better treatment. The team at Novartis is dedicated to spreading this message.
Join pro football legend, Hall of Famer and former melanoma patient, Troy Aikman, the Melanoma Research Foundation, Melanoma International Foundation and Aim at Melanoma, and learn more about advanced melanoma to help raise awareness of this rarely discussed cancer.
We recently wrapped production on a new project that is sure to wet the appetite. The program to be released this fall focuses on diet and nutrition and features some amazing talent. Directed by Chris Valentino with photography by Michael Falasco and Chong Pak, more info to come as we get closer to launch.
Here’s the official Press Release for Get Your Full Course. We had a blast working with Sunny Anderson on this campaign.
Sunny’s recipes and exclusive cooking demonstrations are featured on www.GetYourFullCourse.com. Alongside Sunny, Dr. Lindsey Albenberg, a gastroenterologist from Children’s Hospital of Philadelphia and University of Pennsylvania Perelman School of Medicine, lends her expert advice and answers common questions for those living with IBD. In addition, visitors to Get Your Full Course are invited to submit a recipe for, or a photo of, a favorite meal as part of a sweepstakes. All entries will be eligible to receive one of several prizes, including a grand prize to meet Sunny at a local CCFA event.
Researchers are working diligently to improve their knowledge of the relationship between diet, nutrition and IBD. They are specifically focused on examining the effect of bacteria in the gut for patients with IBD. Until these studies are complete, Dr. Albenberg encourages patients to have an open, honest conversation with their doctors to identify foods that could trigger flares and identify a diet and treatment plan to best manage their disease.
“IBD is a condition that varies greatly from patient to patient, but the goals of treatment remain consistent – to achieve remission, and once that is accomplished, to maintain remission,” said Dr. Albenberg. “When IBD is under control, a patient’s diet can be less restricted, so it’s important for patients to work closely with their healthcare team to accomplish symptom control and disease remission. Then, patients can slowly reintroduce foods into their diet to ensure a diet rich in vitamins and nutrients.”
“CCFA is proud to partner with Janssen Biotech, Inc. on Get Your Full Course to help educate the IBD community on the importance of working closely with your doctor to not only get your symptoms under control with appropriate therapy, but also learn how to make nutritious food choices and maintain a well-balanced, nutrient-rich diet,” said Laura Wingate, Vice President, Patient & Professional Services for CCFA. “We hope this initiative helps the IBD community learn that while diet does not cause or cure IBD, it can influence symptoms. By working with a healthcare professional, you can determine the individual diet and treatment approach that is right for you.”
Visit www.GetYourFullCourse.com for more information about the campaign.
When it comes to horror stories we are pretty sure everyone has one. Lucky for us our latest Horror story is the completion and launch of the all-new HorrorChannel.com
We are very excited to have completed a year long relaunch of the HorrorChannel. Working alongside founder and CEO Nick Psaltos we helped to shape the voice of the new website and digital destination. The Horror Channel’s mission is to introduce all ages to classic and contemporary literature and film in the “horror” genre. Thereafter they endeavor to engage both the creators and audiences of the horror, suspense, thriller, and fright genres in a community that values literature and film, but which is respectful of the varying audiences of the broad genre. In other words it is horror for all ages appealing to Scooby Doo fans, cult fans and mainstream horror fans.
Bean Creative Labs recently wrapped production on a spot for our friends at JCP. Taking advantage of the warmest day in months here in the NYC area. We headed out to Sheepshead Bay NY to take over (once again) local institution Jordan’s Clam Bar. A little movie magic and the place became our cafe setting for the piece.
Kudos to Team Bean’s Brian Jordan and Gable Schneider for making the day run smooth.