talkingUC (IBD Awareness Campaign)

We worked with Pfizer and their creative partners to produce a series of internal and external videos focused on #TalkingUC to make #IBDVisible. In this video, UC advocate Brooke shares her advice for the newly diagnosed. Brooke is only one of the many advocates and healthcare professionals profiled in the campaign. Follow @pfizerinc on IGTV for more stories and check out on.pfizer.com/2OTDuJZ for resources.

Westchester North

Westchester North is your gateway to local businesses, nonprofits, and community events in the greater northern Westchester County area, empowering the Northern Westchester community to connect, taste, experience, and explore.

We worked with WestchesterNORTH to develop its brand identity, mission, and social and online presence.

Westchester North, aka The Westchester Hub, is an online platform that connects people with local businesses. Its platform covers various local business categories, including restaurants, shopping, beauty and fitness, arts, entertainment and events, home and local services, health, nightlife, travel and hotel, auto, and other categories.

 

Get Your Full Course with Sunny Anderson

Get Your Full Course, is an educational campaign designed to provide resources for people living with inflammatory bowel diseases (IBD) on the paired role of nutrition and appropriate therapy in managing IBD.  Produced in collaboration with Tonic Life Communications for Janssen Biotech, Inc. and the Crohn’s & Colitis Foundation of America (CCFA).

Get Your Full Course features television host and Food Network celebrity cook Sunny Anderson, who is speaking publicly for the first time about her journey with UC.

“Having lived with UC for more than 20 years, I recognize the importance of talking more openly about the disease and educating people with IBD that we don’t have to shy away from food because of our disease,” said Sunny. “Food is a big part of my life. I am excited about Get Your Full Course and its focus on helping the IBD community learn about foods we can enjoy that are also rich in the nutrients we sometimes lack due to the way the disease affects the intestines.”

Produced and Directed by Chris Valentino

Melanoma Just Got Personal

Novartis’ Melanoma Just Got Personal is an online community to help people impacted by advanced melanoma learn more about the personalized nature of their disease.

Join pro football legend, Hall of Famer and former melanoma patient, Troy Aikman, the Melanoma Research Foundation, Melanoma International Foundation and Aim at Melanoma, and learn more about advanced melanoma to help raise awareness of this rarely discussed cancer.

Visit MelanomaJustGotPersonal.com to get involved and learn more. ‪#‎MelanomaJustGotPersonal‬

© Novartis 2016 January 2016 G-MTA-1130937
Novartis Pharma AG CH-4002 Basel Switzerland
Novartis Pharmaceuticals Corporation East Hanover, New Jersey 07936-1080

Novartis About Advanced Melanoma Global Campaign

Working with Novartis Oncology and Cohn & Wolfe, we created a series of animations explaining Advanced Melanoma.

Melanoma is a type of skin cancer most commonly caused by damage to the DNA in a certain type of skin cells called melanocytes, often due to exposure to ultraviolet light. This damage can cause skin cells to form cancerous tumors, but if caught early it is almost always curable. However, if left untreated, melanoma can spread, or metastasize, to other parts of the body. This animation video provides additional details about advanced melanoma.

© 2016 Novartis AG

Cycle 4 UC – Cory Greenberg

Cycle 4 UC, is a branded awareness campaign created to provide resources for people living with inflammatory bowel diseases (IBD).  Produced in collaboration with Tonic Life Communications for Janssen Biotech, Inc.

Cycle 4 UC features professional cyclist and UC patient Cory Greenberg, who shares his drive to live with UC.

“I think the most important thing, and the most significant advice that I can give to any individual living with ulcerative colitis is to become informed. You can’t really decide what treatment plan is best for you, until you know what exactly is happening within you.

Talk to people, don’t be afraid to open up. It’s a very real situation and in order to have a real end result and to feel that you can get back to what you love to do you need to be able to share and to really open up and express what’s going on within your mind and your body.”

 

The program was Produced and Directed by Chris Valentino

The Wind Gods

The Wind Gods is the story of the 33rd America’s Cup race and Team Oracle’s amazing run to victory.

We worked alongside award winning Mt. Philo Films and Hollywood powerhouse Skydance Productions to bring The Wind Gods home.  We produced the key promotional materials including the on-air promos, trailer, website and DVD for the film’s Public Television debut of the breathtaking film.

Rain or Shine Location Studios

We recently worked with Rain or Shine Studios on their website launch and brand strategy.  Rain or Shine is a premiere location and event studio in Brooklyn, NY.  We personally used the studio for a JCPenney spot.  Many thanks to Brian and team for making us feel at home.

 

It’s SUP time!

We are huge Stand Up Paddle fans and what better way to share our passion than to launch ItsSUPtime.com.  SUP time is an e-commerce site.  The company is young and we worked with them to develop the brand, social media strategies and T-shirt designs.

The Horror Channel

We recently launched the all-new Horror Channel. Their mission is to introduce all ages to classic and contemporary literature and film in the “horror” genre.