Novartis About Advanced Melanoma Global Campaign

Working with Novartis Oncology and Cohn & Wolfe, we created a series of animations explaining Advanced Melanoma.

Melanoma is a type of skin cancer most commonly caused by damage to the DNA in a certain type of skin cells called melanocytes, often due to exposure to ultraviolet light. This damage can cause skin cells to form cancerous tumors, but if caught early it is almost always curable. However, if left untreated, melanoma can spread, or metastasize, to other parts of the body. This animation video provides additional details about advanced melanoma.

© 2016 Novartis AG

Melanoma Just Got Personal

Novartis’ Melanoma Just Got Personal is an online community to help people impacted by advanced melanoma learn more about the personalized nature of their disease.

Join pro football legend, Hall of Famer and former melanoma patient, Troy Aikman, the Melanoma Research Foundation, Melanoma International Foundation and Aim at Melanoma, and learn more about advanced melanoma to help raise awareness of this rarely discussed cancer.

Visit MelanomaJustGotPersonal.com to get involved and learn more. ‪#‎MelanomaJustGotPersonal‬

© Novartis 2016 January 2016 G-MTA-1130937
Novartis Pharma AG CH-4002 Basel Switzerland
Novartis Pharmaceuticals Corporation East Hanover, New Jersey 07936-1080

Get Your Full Course with Sunny Anderson

Get Your Full Course, is an educational campaign designed to provide resources for people living with inflammatory bowel diseases (IBD) on the paired role of nutrition and appropriate therapy in managing IBD.  Produced in collaboration with Tonic Life Communications for Janssen Biotech, Inc. and the Crohn’s & Colitis Foundation of America (CCFA).

Get Your Full Course features television host and Food Network celebrity cook Sunny Anderson, who is speaking publicly for the first time about her journey with UC.

“Having lived with UC for more than 20 years, I recognize the importance of talking more openly about the disease and educating people with IBD that we don’t have to shy away from food because of our disease,” said Sunny. “Food is a big part of my life. I am excited about Get Your Full Course and its focus on helping the IBD community learn about foods we can enjoy that are also rich in the nutrients we sometimes lack due to the way the disease affects the intestines.”

Produced and Directed by Chris Valentino

Cycle 4 UC – Cory Greenberg

Cycle 4 UC, is a branded awareness campaign created to provide resources for people living with inflammatory bowel diseases (IBD).  Produced in collaboration with Tonic Life Communications for Janssen Biotech, Inc.

Cycle 4 UC features professional cyclist and UC patient Cory Greenberg, who shares his drive to live with UC.

“I think the most important thing, and the most significant advice that I can give to any individual living with ulcerative colitis is to become informed. You can’t really decide what treatment plan is best for you, until you know what exactly is happening within you.

Talk to people, don’t be afraid to open up. It’s a very real situation and in order to have a real end result and to feel that you can get back to what you love to do you need to be able to share and to really open up and express what’s going on within your mind and your body.”

 

The program was Produced and Directed by Chris Valentino

The Wind Gods

The Wind Gods is the story of the 33rd America’s Cup race and Team Oracle’s amazing run to victory.

We worked alongside award winning Mt. Philo Films and Hollywood powerhouse Skydance Productions to bring The Wind Gods home.  We produced the key promotional materials including the on-air promos, trailer, website and DVD for the film’s Public Television debut of the breathtaking film.

Rain or Shine Location Studios

We recently worked with Rain or Shine Studios on their website launch and brand strategy.  Rain or Shine is a premiere location and event studio in Brooklyn, NY.  We personally used the studio for a JCPenney spot.  Many thanks to Brian and team for making us feel at home.

 

It’s SUP time!

We are huge Stand Up Paddle fans and what better way to share our passion than to launch ItsSUPtime.com.  SUP time is an e-commerce site.  The company is young and we worked with them to develop the brand, social media strategies and T-shirt designs.

The Horror Channel

We recently launched the all-new Horror Channel. Their mission is to introduce all ages to classic and contemporary literature and film in the “horror” genre.

Oak & Oil

Our friends and neighbors at Oak & Oil came to us for branding and web design. Their Art and Home Furnishings store located in quaint Katonah, NY needed a brand identity, strategy and online presence. The project was a pleasure from start to finish.

Fit In Your Skin

The wellness program  “Fit in Your Skin™” was launched to help the 7.5 million Americans living with psoriasis to better manage their overall health and feel better about themselves.  Jackie Warner, the well-known fitness trainer, led the program, which was a collaborative effort between the National Psoriasis Foundation and Centocor Ortho Biotech Inc. (Johnson & Johnson Pharmaceuticals).

We co-developed the program producing the video content, still photography, website, DVD and print materials.