The UC Narrative is a global initiative created by Pfizer to engage the UC community to help identify how people living with ulcerative colitis are impacted by the disease. The U.S. survey findings represent a subset of the UC Narrative global survey, which was developed with input from the Global UC Narrative Advisory Panel.
The Global UC Narrative Advisory Panel, 1 comprised of people living with UC, as well as leading gastroenterologists, IBD nurses, a psychologist, and patient organizations, including the Crohn’s & Colitis Foundation in the U.S., from 10 countries will work together to turn the insights gleaned from the survey into actions that can help identify real-world needs and concerns about living with UC.
For the U.S. survey, a total of 301 U.S. UC adult patients were surveyed online or by telephone between August and October 2017. Patients self-reported that they had been diagnosed with UC and had their diagnosis confirmed by an endoscopic procedure, did not have a colectomy, had visited a GI office in the past 12 months and had taken prescription medication for their UC; patients who reported taking only 5-ASA (5-aminosalicylic acid) medications were excluded. A total of 149 U.S. gastroenterologists were surveyed online between August and November 2017. To qualify for participation, physicians must have seen at least 10 UC patients per month, with at least 10 percent of those patients currently taking a biologic treatment for UC. Patients and physicians who qualified for and successfully completed the survey were compensated for their participation.
1Where permitted, members of the Global UC Narrative Advisory Panel were paid honoraria for their participation.
To learn more: https://www.pfizer.com/news/press-kits/uc-narrative
Life Sciences Pennsylvania (LSPA), formerly Pennsylvania Bio, has reinvented itself to better reflect its diverse and growing members. We worked with Tonic Life Communications on the creation of this rebrand launch video to celebrate the organizations history and promise.
LSPA delivers two valuable services – public policy clout and strategic connections that can advance you and your organization. Our public policy work in both Harrisburg and Washington ensures that all of our members are heard by those who make legislative decisions.
Life Sciences Pennsylvania provides members with unparalleled networking opportunities to facilitate strategic connections. Our array of both large and small events throughout the year and the strategic group buying program, ensure that our members stay connected 365-24-7.
Novartis’ Melanoma Just Got Personal is an online community to help people impacted by advanced melanoma learn more about the personalized nature of their disease.
Join pro football legend, Hall of Famer and former melanoma patient, Troy Aikman, the Melanoma Research Foundation, Melanoma International Foundation and Aim at Melanoma, and learn more about advanced melanoma to help raise awareness of this rarely discussed cancer.
Visit MelanomaJustGotPersonal.com to get involved and learn more. #MelanomaJustGotPersonal
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Novartis Pharmaceuticals Corporation East Hanover, New Jersey 07936-1080
The Wind Gods is the story of the 33rd America’s Cup race and Team Oracle’s amazing run to victory.
We worked alongside award winning Mt. Philo Films and Hollywood powerhouse Skydance Productions to bring The Wind Gods home. We produced the key promotional materials including the on-air promos, trailer, website and DVD for the film’s Public Television debut of the breathtaking film.
We recently worked with Rain or Shine Studios on their website launch and brand strategy. Rain or Shine is a premiere location and event studio in Brooklyn, NY. We personally used the studio for a JCPenney spot. Many thanks to Brian and team for making us feel at home.
Xerox has taken their world-renowned Rochester Jazz Festival to a new level of interactivity for their 185,000 festival attendees with an augmented reality (AR) mobile application.
In collaboration with Xerox’s agency, Robberts Communications.The AR experience centered on a series of jazz genre posters placed throughout the event during the ten day festival. Scanning any poster with the iPhone or Android “JazzFinder” app, allowed festival attendees access to historical genre information, sample music from the 110 festival artists and keep track of set times. The app also allowed for a social element as fans could take photos with an artist’s augmented reality avatar that could be easily shared with friends on Facebook and Twitter.