JazzFinder: Xerox

JazzFinder: Xerox

Xerox has taken their world-renowned Rochester Jazz Festival to a new level of interactivity for their 185,000 festival attendees with an augmented reality (AR) mobile application. 

In collaboration with Xerox’s agency, Robberts Communications.The AR experience centered on a series of jazz genre posters placed throughout the event during the ten day festival. Scanning any poster with the iPhone or Android “JazzFinder” app, allowed festival attendees access to historical genre information, sample music from the 110 festival artists and keep track of set times. The app also allowed for a social element as fans could take photos with an artist’s augmented reality avatar that could be easily shared with friends on Facebook and Twitter.