As #Pinktober winds down and the focus all too quickly shifts from the breast cancer conversation, we celebrate the story of Esther Garza. Esther is a 55-year-old mother, grandmother, metastatic breast cancer patient and advocate within the Latina breast cancer community. Esther brings her story to the mbc awareness campaign Story Half Told. We had the honor of working with Esther and her family and friends to shed light on her personal story.
Breast Cancer: A Story Half Told is the initiative by Pfizer in partnership with advocates, patients and healthcare professionals that aims to elevate public understanding of metastatic breast cancer, dispel misperceptions, combat stigma and expand the breast cancer conversation to be more inclusive of metastatic breast cancer. The unbranded campaign focuses on metastatic breast cancer patients in their daily lives at home, at work, at play or at the doctor’s office. The goal was to create socially engaging content rooted in honest storytelling.
Story Half Told was nominated for a 2016 Cannes Lion and 2016 Sabre Award.
#MelanomaJustGotPersonal – We are proud to share our latest production, Melanoma Just Got Personal.
It was a pleasure working with Troy Aikman and #Novartis on this campaign and to have the opportunity to work with Troy to tell his personal melanoma story.
Melanoma Just Got Personal is a portal to help patients living with advanced melanoma (unresectable or metastatic melanoma) learn about the personalized nature of their disease so they are better equipped to fight against it. We had the privilege to speak with patients living with melanoma and their supporters as well as healthcare professionals who provided insight into the importance of knowing their diagnosis. It was an eye opening experience to learn about the different types of the disease and how knowing your mutation can lead to better treatment. The team at Novartis is dedicated to spreading this message.
Join pro football legend, Hall of Famer and former melanoma patient, Troy Aikman, the Melanoma Research Foundation, Melanoma International Foundation and Aim at Melanoma, and learn more about advanced melanoma to help raise awareness of this rarely discussed cancer.
No, we aren’t talking about the country Egypt, rather the incredibly talented television, radio personality, author, speaker and home space expert, Egypt Sherrod.
Nothing like a trip to Hot-lanta in the middle of winter to keep you warm and fuzzy. Chris Valentino directed Egypt in a series of new promo materials for HGTV and the Cider Company. Once again shot by long-time collaborator, DP Mike Falasco, the promo campaign was a delight to work on.
Egypt is a passionate professional who always brings her a-game to the set. It was a fun time working with Egypt (she has some serious dance moves). Check out her show on HGTV!
Jason Cameron knows a thing or two about landscaping. This Licensed Home Improvement Contractor, Finish Carpenter, Personal Trainer, Writer, Actor, TV Personality and Fitness Model was a joy to work with and brought a lot of laughs to the set. (Thankfully, he left the sledgehammer at home).
Director Chris Valentino wrapped a promo shoot for DIY network and The Cider Company.
Catch Jason on DIY’s Desperate Landscapes and America’s Most Desperate Landscapes.
It goes without saying that the incredible talent at DIY knows how to have fun. We worked with DIY, The Cider Company and super-nice, award-winning host Scott McGillivray on some new promo campaigns. Chris Valentino directed the shoot for the Cider Company and DIY alongside the DIY design team. This shoot was a blast as it reunited many of our old crew people together at one of our favorite NY area locations. The shoot went incredibly well and we accomplished everything we hoped to. It was a memorable day. Our favorite highlight has to be Scott tossing a sledgehammer to Director, Chris Valentino while he wasn’t looking. Thankfully, Chris’ panther-like reflexes were on point. Lastly, we have to mention the shoot was shot by our talented and lovely DP, Mike Falasco. Kudos and thanks to Kim Bratt and team Cider for another fun assignment.
Recently Chris Valentino once again collaborated with The Cider Company to direct promos for one of our favorite shows, HGTV’s Fixer Upper. Having the opportunity to spend an August Summer day in Waco, TX should be on everyone’s to-do list.
Watch Fixer Upper on HGTV!
Recently Chris Valentino collaborated with The Cider Company to direct promos for Lara Spencer’s Flea Market Flip. The HGTV show has found its new home as the flagship program for Great America Country, the Scripps family’s latest network addition.
A great time was had by all on location at the Brimfield Antique Show and The Elephant’s Trunk. Both venues offered a look into the past and some truly amazing textures.
Lara is a pro and proved why she is so great at her job. She is passionate, driven and artistic.
Many thanks to The Cider Company and Kim Bratt for the opportunity.
We are very excited to share progress of our studio partner, Rain or Shine Studios. Opening this spring, Rain or Shine will offer a unique location and studio setting for film, photography and event production.
More to come.